Hi, I’m Roman Yanish

I’ve centered my career around designing experiences that connect people to their communities and to themselves through art, food, and healing.

Because in this digital age, we need to remember what we’re made of: stardust, not pixels.

My Story
From DIY to Large-scale Enterprise

From DIY to large-scale enterprise

It all started when they canceled our end-of-the-year field trip in junior high. So, at age 14, I organized a music festival.

I pitched the idea to the administrators, recruited my musician friends, and spread the word. I’ve been inviting my friends, neighbors, and complete strangers to participate in whatever’s happening ever since.

I’ve always believed that experience is our best teacher. I started volunteering at a very young age, getting involved with Minneapolis’ vibrant music scene before I could even drive. From there, I began to start my own projects - a digital arts magazine, a performing arts co-op, a freelance photography practice. This taught me the value of developing a vision, recruiting talented collaborators, and leading a team towards a shared purpose.

Along the way, I’ve picked up valuable skillsets. From market research to engagement strategy to UX design - I’ve always believed that there is a pathway towards success and with enough dedication, and a whole lot of collaboration, you can realize your vision.

I’ve been fortunate to work with some amazing organizations, including community-driven art museums, non-profit alliances, and industry leading technology companies.

Currently, I’m a UX researcher at Vizient, where I lead research initiatives, facilitate strategy workshops, and inform product strategy with user insights. Alongside that role, I facilitate a year-long Leadership Longevity fellowship with New Sector Alliance, designed to build leadership resiliency and organizational sustainability for mission-driven organizations.


What is Stardust Not Pixels?

For me, it’s all about the experience of real-life, actual people and the way they live their lives.
All this computer stuff? It’s just a means to an end.

What end? Experiences and memories that make us feel happy to be alive.