Hi, I’m Roman Yanish
I help organizations, brands, and communities leaders design experiences that feel meaningful, memorable, and relevant.
I translate insight into experiences people genuinely connect with through holistic audience research, creative strategy, and engagement design.
Cultural & Audience Insight
Know your audience holistically. Understand their thoughts, feelings, and behaviors so your brand resonates deeply.
How Can I Help?
Creative & Experience Strategy
Be intentional with your planning. Shape experiences, programming, and messaging that feel coherent and meaningful.
Community & Engagement Design
Build a culture of belonging.
Create gatherings, events, and touchpoints that your audience remembers.
50+
Workshops Facilitated
600
Volunteer Hours Increase
400%
Average Attendance Increase
I’ve worked in experience design since 2013 and collaborated with large-scale technology enterprises, innovative cultural institutions, and top earning creators to design experiences that resonate with their audiences on a human level.
At the Santa Cruz Museum of Art and History,
Succeeded outreach goals for internship recruitment by 125%
Increased volunteer participation by over 600 hours in one year
At Vizient Inc.,
Led AI product strategy research across 8 healthcare data analytics platforms
Planned and facilitated over 50 cross-functional workshops aligned with strategic outcomes
At Ukiah Natural Foods Coop,
Revitalized a stagnant outreach program, scaling average class attendance from 7 to 35 participants
Supercharged a targeted sales initiative, increasing sales volume by over 300%
Boosted digital engagement, elevating email open and click-through rate
Today, I specialize in helping organizations create experiences, messages, and environments that resonate with their audiences.
My approach is human-centered, strategically focused, and value-aligned. I believe the most memorable experiences are not just functional — they create atmosphere, identity, connection, and emotional meaning.
Whether designing a product experience, building a creative community, shaping a cultural event, or telling a brand story, I’m interested in the moments that make people feel something real.
